New Ad System is a crucial step for Yahoo

5
Feb/070

New Ad System is a crucial step for Yahoo

Yahoo is launching a new ad system, Project Panama, today and I’m hopping it’s a success. Don’t get me wrong. I like Google and think their product is great. I’m not picking sides in the search engine battle. I’m just hoping Yahoo can equal the playing field and give advertisers better results for their dollars.

The much-delayed ad system, known as Project Panama, is Yahoo’s effort to close the wide gap with Google in the race for search advertising dollars, a fast-growing and incredibly lucrative business that Google dominates. As such, Panama is the most important new product for Yahoo in years.

A Long-Delayed Ad System Has Yahoo Crossing Its Fingers – New York Times